Wednesday, 24 May 2023

Genre Conventions

   

Four out of Five- Artic Monkeys

the mise-en-scene is empty and quiet: there are no other people or signs that people have been there e.g litter. the tunnel seems to be infinite due to the repeated door pattern to the right (similar technique to the shinning). A wide shot is used at a distance to Alex Turner which creates dis-attachment from him as a character and a sense of claustrophobia. the camera is also slightly tilted which makes the audience feel uneasy. Intertextual reference to 'Space Odyssey'. This is used to transfer conventions of sci-fi and uncertainty. Therefore reflecting the eeriness and psychedelic influence of the song. 

    

Lavender Haze- Taylor Swift 

In Lavender \Haze and other work by Taylor Swift, she used this relationship between visuals and lyrics to bring the audiences attention to certain things. Most shots that use this technique have some importance; whether its the messages on the screen or the lyrics in the song. Lavender Haze is the the name of the song, so would make sense to be highlighted by this convention and 'Midnight' is the title of the album. 
     
Lucinda Chua 'An Ocean'

Lucinda Chua- An Ocean, Becky and the Birds- Pass me by, The National- Sea of love

Artists signed to the Beggars Group have similar conventions of each other such as featuring the main artist; simplistic layout  and alternative 'different' concepts.

 'An Ocean' features fractured shots of Lucinda in different areas: standing in ocean wearing a ragged turquoise dress; Chua underwater dancing/trying to swim to surface in a white dress; Chua washed up on a shore line; lyrical dancing on a rock; and Chua looking at her reflection in the water from the perspective of underwater. This is an unusual concept for a music video as has little narrative and unsettling shot types. However due to the values of the Beggars Group, this type of artistic style in a music video is more supported due to its uniqueness.  

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