Focus Group 1 (Primary)

Primary Target Audience

Main reasons for watching music videos:​

• Escapism

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• Keeping up to date with favourite artists' releases

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• Advertisement or viral trends on social media platforms​

  
  

  
  

What the primary audience enjoys in music videos:​

• The artist being in the video​

  
  

• Empathy for the characters​

  
  

• Reflects the artists personality and beliefs​

  
  

  
  

What the secondary audience enjoys:​

• Large performative section ​

Majority of people will watch other artist's work 

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3 out of 4 in the primary group visit their favourite

 artists websites​

5/6 follow them on instagram​

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