Two Vintage
Beggars are an advocate for independent label rights and are dedicated to supporting small independent shots. Two Vintage is a small shop run by Southend locals that complete charity runs and have gained over 18,000 followers due to their sustainable and quirky clothing. This would fit into the demographic in many ways. 16-25 year olds are advocates for the environment and recycled clothing is 'trending'. It also appeals to this age range as the shop has a high social media presence. The media literate demographic will be reached due to the pop references in the shop: top cat, comic books, and movie posters. As the target audience are middle and upmarket, they will be able to afford the prices at this shop.
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