My video: Davy Crochet by 3AM
Please watch in 1080p (HD)
My Website: 3AM Official Site
AUDIENCE INTERACTIVITY
By clicking on the wool ball in the top right corner, the viewer will be directed to the page below titled 'Competition'. This encourages audiences to re-watch the music video 'Davy Crochet' in order to count how many different microphone props the lead singer Evan uses. As well as to influence audiences to watch the video, this will also allow audiences to feel more engaged with the band. This is due to the prize being an intimate showing meaning avid fans can feel special and personal with the band. Beggars Group is an advocate for independent shops and this style of audience engagement. Therefore including a promotion for a local independent vintage store would reflect the labels ideologies.
A QR code and enigma "visit 3am for exclusive live footage and more" also incentives audiences to use both platforms for engagement
INTERTEXUALITY
These shots are intertextual references to the Arctic Monkeys "Cornerstone" music video, wear Alex turner wears an iconic red jumper against a plain white wall. This reflects the messages and enhances the narrative of my music video. Cornerstone follows a love story that doesn't have a happy ending for both of them as we can presume Turner's partner is doing well whilst he can't move on. This is similar for my narrative as the character "Ruby" has her happy ending through the breakup and finds acceptance when she lets herself feel the suns glow. However we never see "Sam's" side of the breakup but the beginning montage shows how much he cares for her. I would also like audiences to be able to use this intertextual reference to transfer the male in the relationship holding toxic behaviour ("Sam") much alike the behaviour of the man in the song. My target audience will have the cultural competency to understand this which I can see through my research showing 'Arctic Monkeys' are one of the most popular artists in my demographic
These intertexual refrrences to artic monkeys are continued into the website. My 30 second audio visual is the lead singer Evan walking through some of his favourite albums. The full video is hinted to being on their Youtube which would theoretically include more albums and the full bands top picks. However this video focuses on the Artic Monkeys. I intend for AM's brand values of energetic, quirky and being quite cheeky. This is furthered by including playful images animated across the screen e.g piano, trumpet and album covers.
